
Sales and revenue managers need tools in their arsenal to improve the way they reach markets. The ability to measure the important leading and lagging indicators of performance, and there correlation with specific market segments is vital information needed to make intelligent, targeted, revenue decisions. Digital Data Services, Inc. (DDS) is using web mapping technologies to display information about the effectiveness of sales in specific geographies, providing valuable insight for managers to grow the production of revenue centers throughout the organization, cultivating the right customer base and generating profitable growth.
